What is copywriting?

In simple words, copywriting is an art of persuading the target audience to get some action done. The action could vary from, selling a product, making a customer land on your landing page, etc.No matter how good your product is, if the copywriting is not effective enough, it will directly affect the sales

How is it different from Content Writing?

People often confuse copywriting with Content Writing, but here is what separates the two: "PURPOSE" Content writing is used to entertain or educate people whereas copywriting is designed to persuade people

What is effective copywriting?

An effective copywriting is the one that involves these steps:

• Understanding the psychology of the target audience.
• Writing effective benefits of the product you want to sell.
• Never underplay your product.
• Use AIDA formula: Attention Interest Desire Action.

Understanding the psychology behind making your sales pitch can give your product an edge over others.

How to be an effective copy writer?

To become an effective copywriter you do not need to have excellent knowledge of marketing or an over the top fluency in any language. You must learn to master the art of persuasion

You can follow these guidelines to become an effective copywriter:

• Spend time watching videos online
• Sign into some courses
• Attend workshops
• Practice test cases
• * Read/ Perform a case study of the copywriting content of successful product based companies.

Remember, copywriting is not about writing fluently, but a mixture of "psychology", "writing/editing", "sales".