One reason. 60% of the global population are netizens. And also the future generations will be heavily dependent on the internet. With eCommerce and logistics growing and improving at a noticeable rate, people would obviously choose the convenience of ordering at the comfort of their homes. So why would you want to miss out on the opportunities the internet has to offer when the added advantage of reduced operating costs along with the ability to reach a global market by working from home or anywhere!? All it takes is just a Smartphone or a Laptop with a good Internet connection (Which we assume you already have because you're reading this article!)
It's always the right choice to convert those netizens into royal customers rather than lose them. And of course. the best way to do that is to have a good digital presence! And no you don't have to hire a big marketing team and spend a lot of money to do that! you can start off by taking small steps. So let's get those Sales numbers up by following a few steps!
How can I have an Online presence for my business?
As a Beginner.
you can start off having a digital presence for your business by doing the basic things Such as creating a page for your business on the social media platform where your audience hangs out. It could be Instagram and Snapchat for a certain age group, Linkedin for business professionals looking to b2b services or Facebook for a little family-oriented audience who are settled. Just having a presence on the social media platform and posting your portfolios and works itself can generate a conversion by the people who spend their time on these social media.
Now that your business has a presence on social media and you want to reach out more, cuz those invite links to follow your page aren't working and you are not able to reach more of the audience you seek to serve, Running ad campaigns is the next step. each of the social media platforms have its own ways and tools of advertising to reach your potential customers. there are tonnes of tutorials on the internet to learn from and Having a little patience and a willingness to learn can help you get to the customers and increase your sales.